“This new greenhouse model will stand the test of time”
Pure Green Farms, the Midwestern hydroponic greenhouse that had its official launch earlier this year, announced this week that it will continue its expansion plans after hiring a new investor, Paul J. Mastronardi.
Mastronardi chose to invest in Pure Green Farms because of the greenhouse technology and its cropping system that produces the highest quality leafy greens in the Midwest. Paul J. Mastronardi’s advisory board includes former Loblaws COO Grant Froese, former CVS CEO Charles Conaway, and current Perennial Brands CEO Jakob Ripshtein.
“It’s no secret that the food supply chain landscape is changing at a dramatic rate,” Mastronardi said. “We believe that this new greenhouse model using sustainable cultivation methods to produce fresh lettuce locally will stand the test of time and prove to be better in terms of the environment, efficiency, quality and safety. “
Partnering elevates the business with a team that has a deep understanding of the supply chain process. Mastronardi has experience building a vertically integrated business and plans to further consolidate the operation of Pure Green Farms. Mastronardi has been extremely successful in the greenhouse tomato category and plans to bring this expertise to the greenhouse lettuce sector.
“We have seen a demand in the supply chain for local products,” says Mastronardi. “At Pure Green Farms, we have 100% control from seed to plate and we believe that is our main advantage. “
The investment is also a testament to the farm’s commitment to continue to provide the best locally grown, sustainably grown leafy vegetables to the market. The opportunity for a stronger retailer strategy will be presented with Mastronardi’s ideas.
“We are proud of the product we have and want to share our greens with a wider customer base,” said Joe McGuire, CEO of Pure Green Farms. “We appreciate the investment and partnership of Paul J Mastronardi in being able to help us achieve this goal. I can’t wait to see what the future holds for the greenhouse.
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Pure green agriculture