Model Jordun Love shares her favorite scents and smells
Photo-Illustration: by The Cut; Photos: courtesy of Ermenegildo Zegna
Jordun Love, model, rising hair icon, and Kehlani Approved Dancer, is one of the faces of the new collection of Ermenegildo Zegna perfumes, XXX (pronounced “triple point”). Named after the brand’s signature sewing pattern, XXX fragrances – XXX verdigris, XXX Cyprium, and XXX charcoal – were designed to combine traditional ingredients (think: cardamom, violet and thyme) with unexpected blends inspired by lava, carbon and winter ice. The Cut caught up with Love to talk about banishing blemishes, waking up to the cutest alarm clock, and the best places to apply a scent if you’re a hug.
My first olfactory memory is: Probably my grandmother, who still smells of lavender. I grew up with her, and she just has that calm essence around her. To this day, I spray my sheets, my sofa and everything with lavender. I am obsessed with lavender in the house.
Love smells: Sunflowers, certainly. I used to tell my mom that her eyes look like sunflowers, because she has hazel eyes, so sunflowers always remind me of her. My house is full of different floral scents, but I have sunflower oils and roots, and I’m going to smell them and think about my mother.
Happiness smells: The fries were the first thing that came to my mind, but I think it’s because I’m hungry right now. I think happiness smells like roses to me, actually. Roses make me really, really happy. I love the smell of roses, I love the floral essence of roses, and I love how powerful it is when you smell it.
Friendship feels: Eucalyptus, because it’s very arousing, it’s very in the face, but also very sweet at the same time.
Grief or loss smells like: Licorice. It’s bitter, but there is a hint of sweetness.
The regret smells: Tea tree oil. I feel like regret is one of those things where it’s really strong, it’s in your face, and it’s a smell you can’t forget. Regret is also something you can’t forget until you move on, and tea tree oil sort of has the same benefits – it’s very strong. It helps to remove blemishes, but first it needs to burn everything.
The worst smell is: Oh my God, I hate when people smell the outside. I don’t know if you’ve been through this, but it’s just when people have been running all day and then they come inside the house and they smell the outside. It is the worst smell that can exist.
My ideal vacation feels: Caribbean barbecue; like a prepared Caribbean meal. I can also smell a piña colada and some fresh fruit. A very tropical scent would be an ideal vacation scent for me.
The first thing I smell every morning: My kitten, because she wakes me up every morning. Fortunately, she doesn’t smell too bad, she smells good. It’s my daughter.
I smell like: Well I’m here and I smell the Zegna XXX Cyprium, which I’m really excited for everyone to smell now. I rocked him, and I’m ready to rock him everyday. It’s a very bold, yet calm scent where you can honestly wear it anywhere and everywhere. It’s literally a day or night scent, where you actually get the proper compliments. You know how people will say, “Oh, you smell good. “? No, it’s actually going to have people like, “Wow, you actually smell Great. “I always apply it to the backs of my ears, of course, then put some in my hair, and spray all over my chest and wrists. These are the main areas I cover, so when people hug me, they can feel every part of it.